![]() Also, some food didn't work in a lounging position (and in the dark) and I found myself wearing some of the chocolate and peanut butter bar ($12) when I did a mirror check after the show. Yes, it's superior to that of typical movie nachos and hot dogs, but at $20 for sliders, it's a high price point for average fare. From the bites sampled at a media preview, the food was on par with any midlevel suburban restaurant chain. Yard insists the food is restaurant quality, with the buttermilk fried chicken ($14) brined the way you would make it at home. Yard, clad in her signature pastel pink chef's jacket, explains that each iPic theater has its own executive chef who oversees both the full-service restaurant, the Tuck Room, and the theater's menu that features finger foods like warm biscuits with black forest ham, cheddar cheese, and maple butter ($12) filet sliders with caramelized onions, wild arugula, and blue cheese ($20) fritto misto of calamari, shrimp, and garden vegetables ($15) and a chicken Caesar salad ($15). Hashemi tapped Sherry Yard and Adam Seger to run the chain's food and beverage operations.Ī two-time James Beard winner, Yard served as executive pastry chef at Wolfgang Puck's empire for nearly two decades, during which time she made 25,000 pizzas a week and catered high-profile Hollywood events for Puck. Of course, if you're going to have a luxury experience, you can't just serve stale popcorn and Coke. The North Miami location is the 13th iPic theater to open, with another Florida theater located in Boca Raton. ![]() In 2006, he founded iPic Entertainment in an attempt to give a private screening room experience to the general public. The executive, who started Muvico Theater in 1984, decided that with cable and Netflix making it easier for people to stay home and watch movies, he needed to give his audience more bang for their buck. The whole idea of an upscale movie theater comes from iPic president and CEO Hamid Hashemi. Though the notion of having a better food and drink experience with your movie isn't exactly new (I have been enjoying a beer or glass of wine at Coconut Grove's Cinépolis for years now), this new iPic takes things to a completely different level. Press it and a server appears to take your order for food and cocktails. The tables have a call button - and here's where the magic happens. Seats are grouped in twos, with a table in between each one, forming what looks more like a cabaret than a traditional theater. The multiplex has eight theaters, each boasting recliners complete with toss pillow and furry throw. ![]() ![]() Miami's first iPic movie theater has opened in North Miami Beach at the Intracoastal Mall, and it's state of the art. As a rap song segues into the familiar strains of the Rocky theme, I sip my mojito, sharing the young boxer's moment of joy and triumph as he realizes that he is ready for his shot at the title. Baker, in his court declaration filed Monday.Adonis Creed runs through the streets of Philadelphia. “Even though the company’s competitors’ overall experience did not compare to that of, the availability of reclining seats used by competitors at a lower consumer price point proved to be a challenge,” said Aurora Management Partners co-founder David M. An iPic adult ticket costs about $32, a high price compared to most other theaters, even in major cities such as Los Angeles. The tough competition, which often offered amenities at a lower price than iPic, proved be a major obstacle, according to court filings. Perks such as recliner seating and alcoholic beverages have become increasingly common. Rivals such as Mexican theater chain Cinepolis and Leawood, Kan.-based AMC Theatres, the world’s biggest circuit, have introduced their own luxury theaters with dine-in options. IPic acquired Gold Class Cinemas, which pioneered the idea of letting customers order food and booze from their seats when it opened its theater in Pasadena in 2009.īut the concept has since become mainstream as large exhibitors have upgraded their theaters to combat long-term declines in attendance. Many iPic locations also have full-service restaurants attached. Founded in 2010, iPic carved out an early niche in the film exhibition industry with its high-end in-theater dining concept in which patrons could order food and beverages, including wine and cocktails, from their seats with the push of a button.
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